David Dell has recently completed a study with The Conference Board on Strategic Business Alignment (SBA). The study was sponsored by Gap International, Inc.
The research was based on a survey of 80 senior executives in major North American and European companies and some 30 phone interviews with the business leaders in major US corporations. 67 % of the companies surveyed are headquartered in the U.S., and 33 % have headquarters in Europe. The goals of the study were to:

  • Define the role of SBA for today's corporations
  • Identify key inhibitors and enablers of alignment
  • Define successful approaches to forging SBA

To learn more about our research on Alignment, click here:

Forging Strategic Business Alignment (PDF)
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